Top 10 Best Makeup Brands in 2025: Reviews and Comparison
The world of makeup has evolved tremendously over the years, with countless brands now offering innovative products that cater to every skin tone, type, and personal style. From luxury cosmetics to affordable options, there is a makeup brand for everyone. Whether you’re a beauty enthusiast or someone just starting to explore the world of makeup, finding the right products can be a daunting task. To help you make informed choices, here’s a review and comparison of the top 10 best makeup brands in 2025.
1. Fenty Beauty by Rihanna
Best For: Inclusivity and High-Performance Products
Fenty Beauty, founded by music icon Rihanna, is renowned for its inclusivity and diverse range of shades. With over 50 foundation shades, Fenty has set a new standard for beauty brands, ensuring that everyone can find their perfect match. The brand is also known for high-performance products that deliver long-lasting results, including its Pro Filt’r foundation, Killawatt highlighters, and Matte Mademoiselle lipsticks.
Key Features:
- Extensive shade range for all skin tones
- High-quality, long-lasting formulas
- Cruelty-free and vegan-friendly
- Trendy and unique packaging
Why Choose Fenty Beauty?
Fenty Beauty is a game-changer for those who have struggled to find makeup that suits their complexion. It offers inclusivity, cutting-edge formulations, and products that work for a wide variety of skin types.
2. MAC Cosmetics
Best For: Professional-Grade Makeup and Bold Pigments
MAC Cosmetics has been a favorite among makeup artists and beauty enthusiasts for years. Known for its professional-grade makeup products, MAC excels in offering high-quality formulas, vibrant pigments, and an extensive color range. From their iconic matte lipsticks to the Pro Longwear foundation, MAC continues to set the standard in the beauty industry.
Key Features:
- Wide selection of shades and textures
- Professional-grade formulations
- Long-lasting and high-pigment products
- Extensive range of makeup tools
Why Choose MAC Cosmetics?
MAC is perfect for those who want makeup that can stand up to the test of time and intense wear. It’s an excellent brand for both everyday wear and high-glam looks, and its products are often used by professionals on fashion runways and red carpets.
3. Charlotte Tilbury
Best For: Luxury Makeup and Glamorous Finishes
Charlotte Tilbury is a luxury makeup brand known for its glamorous, high-performance products. With a focus on creating universally flattering shades and formulas that enhance natural beauty, Charlotte Tilbury has become a favorite among those who seek sophisticated, radiant looks. The Magic Cream, Airbrush Flawless Foundation, and Pillow Talk lipstick are some of the brand’s iconic products.
Key Features:
- Luxurious packaging and high-end formulas
- Radiant and luminous finish
- Focus on enhancing natural beauty
- Extensive range of shades and textures
Why Choose Charlotte Tilbury?
For those who appreciate a touch of luxury, Charlotte Tilbury offers makeup that is both high-quality and elegant, making it ideal for special occasions or creating a flawless everyday look.
4. Maybelline New York
Best For: Affordable Drugstore Makeup with High Performance
Maybelline New York is one of the most popular drugstore makeup brands, known for providing high-quality products at affordable prices. With cult-favorite products like the SuperStay Foundation, Lash Sensational Mascara, and Fit Me Concealer, Maybelline offers a wide range of options that deliver on both performance and value.
Key Features:
- Affordable pricing
- High-performance drugstore products
- Wide range of shades and formulations
- Easily accessible in drugstores worldwide
Why Choose Maybelline?
Maybelline offers the perfect balance of affordability and quality, making it ideal for those who want reliable makeup without spending a fortune. It’s perfect for everyday use and casual beauty routines.
5. NARS
Best For: Bold Colors and High-End Formulas
NARS is a luxurious makeup brand known for its bold, daring colors and high-performance products. From the iconic NARS Orgasm Blush to their foundations and concealers, NARS has built a reputation for creating makeup that delivers on pigment, durability, and buildable coverage. Their products are perfect for anyone who loves bold, statement-making beauty.
Key Features:
- Highly-pigmented formulas
- Elegant, minimalist packaging
- Long-lasting wear and buildable coverage
- Variety of shades for all skin tones
Why Choose NARS?
For makeup lovers who enjoy experimenting with bold looks, NARS offers vibrant colors and professional-quality formulations. It’s also a favorite for those who appreciate minimalist, sleek packaging.
6. Anastasia Beverly Hills
Best For: Brows, Contouring, and Glam Makeup
Anastasia Beverly Hills (ABH) is synonymous with perfectly sculpted brows, and it has expanded into a full range of makeup, including contour palettes, eyeshadow palettes, and lip products. The brand is particularly known for its Brow Wiz pencil and the iconic Modern Renaissance Eyeshadow Palette, both of which are staples in the beauty world.
Key Features:
- Renowned for brow products
- High-pigment eyeshadows and lip products
- Premium quality formulas
- Excellent for both everyday and glam looks
Why Choose Anastasia Beverly Hills?
ABH is the go-to brand for creating precise, bold brows and flawless contouring. Their products are a staple for anyone who loves a dramatic makeup look with expert-level precision.
7. Too Faced
Best For: Fun, Playful Makeup and Innovative Products
Too Faced is a beauty brand known for its fun, whimsical packaging and innovative products. From their famous Better Than Sex Mascara to the Sweet Peach Eyeshadow Palette, Too Faced brings a playful yet high-performance approach to makeup. The brand is also cruelty-free and offers a wide range of shades for different skin tones.
Key Features:
- Playful, colorful packaging
- Innovative, high-quality formulas
- Cruelty-free and vegan options
- Wide range of products from eyeshadows to foundations
Why Choose Too Faced?
Too Faced is ideal for anyone who enjoys makeup with a touch of fun and creativity. If you love vibrant colors and unique products, Too Faced is your perfect match.
8. Urban Decay
Best For: Bold and Edgy Makeup
Urban Decay is known for its edgy, high-performance products, particularly the Naked Eyeshadow Palettes that have become iconic. The brand’s commitment to cruelty-free formulations and bold colors has earned it a loyal fan base. Urban Decay offers everything from lipsticks to foundations, all designed to last through the day (and night).
Key Features:
- Known for bold, edgy colors
- Long-lasting, high-pigment formulas
- Cruelty-free products
- Popular for eyeshadow and eyeliner
Why Choose Urban Decay?
Urban Decay is perfect for those who love edgy, daring makeup looks that stay put. Their long-lasting formulas and bold shades make them ideal for adventurous beauty lovers.
9. L’Oréal Paris
Best For: Affordable, High-Quality Makeup for Everyday Use
L’Oréal Paris is a global beauty brand offering a vast selection of makeup products at affordable prices. From the popular True Match Foundation to the Voluminous Lash Paradise Mascara, L’Oréal has something for everyone. The brand focuses on providing high-quality, accessible makeup that suits all skin types.
Key Features:
- Affordable pricing with high-performance formulas
- Broad selection of products
- Easily accessible at drugstores
- High-quality foundations and mascaras
Why Choose L’Oréal Paris?
L’Oréal is the perfect choice for everyday makeup that is reliable, budget-friendly, and effective. The brand’s diverse range ensures there’s something for everyone, no matter your style or preferences.
10. Tarte Cosmetics
Best For: Clean Beauty and Natural Formulas
Tarte is known for its clean beauty philosophy, offering products that are cruelty-free, vegan, and free of parabens and sulfates. The brand’s Amazonian Clay foundations and Shape Tape Concealer are some of the most popular products. Tarte’s makeup is perfect for those who want effective beauty products with a focus on natural ingredients.
Key Features:
- Clean beauty products
- Cruelty-free and vegan options
- High-performance formulas
- Natural, long-wear products
Why Choose Tarte Cosmetics?
Tarte is ideal for those who prefer clean beauty and natural ingredients without sacrificing performance. Its commitment to cruelty-free and vegan formulations makes it a great choice for conscious consumers.
Conclusion
Choosing the right makeup brand can depend on your preferences, whether it’s luxury, affordability, or clean beauty. From Fenty Beauty’s inclusive shades to MAC’s professional-grade formulas, each of these brands offers something unique for every beauty enthusiast. Whether you’re looking for bold, edgy looks, natural makeup, or long-lasting wear, these top 10 makeup brands in 2025 have you covered.